The first wholesaler to visit a new account often locks up almost the entire menu/winelist/backbar (and keeps that market share for quite a while). But how do you get the sale before your competitor? Well, RouteMaps can integrate with state and local databases to keep track of license applications. Yes, RouteMaps will tell you who has applied for liquor licenses, which means you can get to new customers before they’ve even opened their doors. This is huge, considering that that these new customers, mostly on premise, account for around 7% of a wholesaler’s revenue per calendar year. And since most wholesalers are trying to grow at about 5-7% per year, these sales could be the difference between a good year and a great one.
There’s more to RouteMaps than just organizing territories.