A personal mission

Eighteen years of development and more than 2,000 industry specific features later, our software is the country’s premiere tool for wine and spirits wholesalers and distributors. We believe that every tap or click you save adds a second to your life, and in a marketplace where speed and simplicity matter, Inventiv empowers sales teams across the country with the tools they need to close the deal.

How it all started

With a mission to simplify and streamline the distribution industry, Dave and Amy Rea founded Inventiv in 1998 in Memphis, Tennessee. In the decade Dave spent developing software for wine, beer, and spirits companies in D.C. and northern Virginia, he saw that most business owners had yet to embrace technology as a way to better their practices and increase their bottom line. At a time when PC’s were just entering the market and companies still relied heavily on paper reports, Dave set out to bridge the gaps between wholesalers, distributors, and suppliers with better software. Inventiv has since grown to become the industry leader for wine, beer, and spirits software. Installed in 130 locations across 43 states and used by 16,000 sales representatives, Inventiv now serves industry leaders like RNDC, Young’s Market Company, and The Charmer Sunbelt Group.

Leadership

A team of dedicated professionals with industry insight and experience

Dave Rea

Dave Rea

Founder and President

With more than 29 years of experience, Dave Rea has spent his entire career developing software for wine and spirits wholesalers and distributors across the country. The lead designer on all of Inventiv’s programs and apps, he first got his start as the Director of IT for Forman Bros. Inc. and Forman Dist. Co. of Va. in 1985. A lover of Bordeaux and Langhe, cigars, and fast cars, Dave has two sons with his wife Amy.

Jim Harris

Jim Harris

Vice President of Sales

Jim Harris has a long and outstanding career in the world of sales, starting in 1990 when he joined Hasbro Toy Company to manage national sales accounts. Ten years later he joined Global Beverage Intelligence as its vice president of sales. In August 2007, he joined Inventiv and now travels the country meeting current and future clients. Based in Nashville, Jim is married with two children.

Amy Rea

Amy Rea

Founder and Director of Operations

As Director of Operations, Amy oversees finance, accounting, human resources, and strategic planning. Prior to Inventiv, she worked at New York Magazine and Chase Manhattan Bank in New York City, before selling computers at Businessland and Zenith Data Systems in the Washington D.C. area. Amy enjoys travelling and spending time with her family.

Harrison Rea

Harrison Rea

Business Development

After graduating from Lewis & Clark with a degree in physics, Harrison officially joined Inventiv in February 2014. An avid kayaker with a keen eye towards details and logistics, Harrison trains new users, manages implementations, and develops video tutorials for PocketAdvantage. Harrison is based in Athens, Georgia.